Based on the findings, we propose that a viewer attentiveness spectrum is a more accurate descriptor of contemporary TV watching than the passive/active dichotomy. The findings indicate that (1) viewers’ primary motivations for binge-watching are catching up, relaxation, sense of completion, cultural inclusion, and improved viewing experience (2) the portability and navigability of streaming video technology influence binge-watching rituals and (3) viewers are ambivalent about their binge-watching.
We conducted qualitative, semi-structured interviews to gather thick descriptions of why people binge-watch, how they binge-watch, and how they feel about binge-watching. We propose that the motives and rituals of binge-viewers can be used to expand uses and gratifications (U&G) theory. In this article, we explore how binge-watching culture and technology are changing the ways viewers understand and interact with television.
0 kommentar(er)
